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Dedrick Boyd



Igniting Success

For over 23 years, I have been helping companies like Mattel, Target, Nike, and Columbia Sportswear reduce inefficiencies, reduce costs, and increase revenue by leveraging innovative solutions that deliver results. Fast.

digital transformation
immersive commerce
immersive experience
Artificial intelligence


I believe in the power of dreams and the ability to achieve extraordinary success.

With an unwavering commitment to innovation and a deep understanding of the pulse of the industry, we can all power toward new heights of accomplishment through revolutionary strategies.

Let’s leave an indelible mark on the market by infusing cutting-edge technologies, captivating experiences, and strategic brand elevation.


I’m a huge e-commerce enthusiast. Innovation is in my heart, that’s why we’re shifting how people shop online. I help leading global brands create captivating human experiences online while leveraging elegant and immersive technology that radically increases profitability.

portland oregon

Our Valued Partners


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My Resume

Managing Partner - TechSparq, Inc
Oct 2007 to present

Shelby Group, LLC
Jan 2006 to Dec 2007

Jan 2004 to Dec 2005

Deloitte Consulting
Feb 2003 to Jan 2004

Raining Data Corp.
Jan 2002 to Feb 2003

Arthur Andersen LLP
Jan 2000 to Jan 2002

An accomplished engineering and e-commerce leader who leverages 17+ years of proven success in building and leading teams to develop new technology solutions. Combines a hands-on technical skill set with strong business acumen to impact positive change and lasting results within the organization. 

- Selected Strengths & Achievements -

  • Building High-Performing Teams & Organizations: Established and led a nimble organization of 45+ cross-functional members across engineering, sales, marketing, and HR. Built and improved systems and processes that streamlined operations and drove quality and customer satisfaction.

  • Key Member of the Technology Leadership Team: Trusted C-suite resource to clients, working directly with customers’ IT teams on building and executing technology strategy, operations, and product roadmaps. Advised executive decision-makers at Nike and Columbia, held weekly meetings with the CEO of Empower Global and the President of Combs Global to guide technology decisions for the future of the businesses.

  • Leading Teams within Agile Environments: Drove teams to develop e-commerce sites, including leading the team in the revamp of Nike’s B2B e-commerce registration system and Empower Global’s omnichannel e-commerce marketplace on Salesforce Commerce Cloud.

  • Providing High-Level Experiences for Clients: Built a consultancy from the ground up, including establishing relationships with key industry-leading commerce businesses. Demonstrated a commitment to quality, technical skill, and speed that was unmatched in the industry, leading to continued business and company growth.


Reimagine The Retail Online Shopping Experience!

ai and automation
3d web solutions
web solutions
3d commerce

My Journey

Born into poverty and exposed to rampant violence in the projects of Birmingham, Alabama, my path seemed destined for struggle. 

But I dubbed my new home in NW Florida "LA," Lower Alabama, as a playful nod to its uniqueness. After graduating with a degree in management information systems from Florida State University, I moved to Atlanta where I started my consulting career at Arthur Andersen.

At Andersen, Deloitte, and SAP-Ariba I honed my skills and quickly moved on to bigger challenges and opportunities. My passion for technology and leadership propelled me to start TechSparq in Portland, Oregon. Here, I have cultivated a life filled with love & family, innovation, and success, helping businesses navigate the tumultuous waters of eCommerce with strategic foresight and robust solutions.

As a leader who has driven multi-million dollar projects to success, my professional journey has been marked by a series of significant achievements, such as saving Columbia $25k per resource, annually and facilitating a massive capacity expansion for Nike, leading to substantial cost savings ($20M/yr) and growth opportunities. My keynote at Paris Retail Week 2023, titled “Innovation Unleashed,” reflects my ongoing commitment to pushing the boundaries of digital commerce and technology.

Every challenge is an opportunity in disguise—a chance to demonstrate resilience, strategic thinking, and the relentless pursuit of excellence. My career is a testament to overcoming odds and achieving greatness.

I’ve been featured in Forbes, Yahoo!, NBC, CBS, Metavertising podcast, Portland Business Journal, and Salesforce Commerce Cloud Innovations podcast.

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